Behind the scenes // directing an LMN commercial video shoot
Take a look at my LinkedIn profile.
I’ve spent more than 30 years turning ideas into brands, campaigns and content—and building the teams and systems that get them out the door properly. I’ve worked as a designer, art director, creative director, studio manager, producer and consultant. The titles have changed, but the job has remained remarkably consistent: understand the problem, bring the right people together and move good work from brief through delivery. My experience ranges from tightly governed brand programs and packaging systems with hundreds of deliverables to digital campaigns, publications, websites, events, photography and video. I’ve helped build an agency from the ground up, led creative teams and managed the budgets, schedules, approvals and production details that determine whether an idea succeeds in the real world.
Behind the scenes // directing an LMN commercial video shoot