Behind the scenes // directing an LMN commercial video shoot

I still work with my hands. Figma, Adobe Creative Cloud, cameras and editing tools remain part of my daily practice. So does AI. I use it across research, concept development, creative review, image-making, production, and administration—not as a shortcut around thinking, but to reduce repetition and preserve more time for creative judgment.
Collaboration has always been part of the work. I play well with strategists, marketers, developers, writers, subject-matter experts and production partners. I ask questions, establish expectations early and stay close enough to the work to know when it needs help.
I’m based in Calgary and drawn to work that connects brand, technology, education and the outdoors. Away from the desk, I’m usually happiest with a camera in my hand or a trail under my feet. That curiosity always finds its way back into the work.
I’m interested in creative leadership roles and collaborations where clear thinking, strong systems and meaningful work matter.
What I Bring
1. Creative Leadership
Aligning teams, collaborators and stakeholders around clear expectations and strong work.
2. Creative Operations
Moving concurrent projects from intake through approvals, production and delivery.
3. Brand Systems
Building standards, components, templates and asset systems that protect consistency across channels.
4. Hands-On Multi-Media Production
Creating and directing work across Figma, digital, print, photography and video.
5. AI-Assisted Workflows
Using AI to reduce repetition, accelerate production and preserve time for creative judgment.
Want to know where I've been and what I've been up to?
Take a look at my LinkedIn profile.
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